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Principles of Marketing: A Global Perspective

Richard J. Semenik, Gary J. Bamossy

Open publisher page 28 citations

Abstract

1. Marketing of Business and Society 2. The External Environment and Strategic Marketing Planning 3. Marketing Research: Generating and Using Information 4. The Consumer Market - Analysis, Segmentation, and Product Classification 5. The Business Market 6. Consumer and Business Buying Behaviour 7. New Product Development and management 8. Product Strategies 9. Pricing Objectives and Methods 10. Communicatons Processes, The Promotional Mix and Integrated Marketing Communications 11. Advertising, Sales Promotion, Direct Marketing and Public Relations 12. Personal Selling and Sales Management 13. Channels of Distribution 14. Retailing and Retailing Strategy 15. Wholesaling and Physical Distribution 16. Marketing-Management 17. Marketing Management - A Global Perspective 18. Marketing in Service and Non-profit Organizations 19. Social, Ethical and Environmental Issues in Marketing.

About this research paper

What this paper is about

1. Marketing of Business and Society 2. The External Environment and Strategic Marketing Planning 3. Marketing Research: Generating and Using Information 4. The Consumer Market - Analysis, Segmentation, and Product Classification 5. The Business Market 6. Consumer and Business Buying Behaviour 7. New Product Development and management 8. Product Strategies 9. Pricing Objectives and Methods 10. Communicatons Processes, The Promotional Mix and Integrated Marketing Communications 11. Advertising, Sales Promotion, Direct Marketing and Public Relations 12. Personal Selling and Sales Management 13. Channels of Distribution 14. Retailing and Retailing Strategy 15. Wholesaling and Physical Distribution 16. Marketing-Management 17. Marketing Management - A Global Perspective 18. Marketing in Service and Non-profit Organizations 19. Social, Ethical and Environmental Issues in Marketing.

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OpenAlex reports 28 citations for this work. Citation counts describe recorded attention and do not establish research quality.

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Available abstract

1. Marketing of Business and Society 2. The External Environment and Strategic Marketing Planning 3. Marketing Research: Generating and Using Information 4. The Consumer Market - Analysis, Segmentation, and Product Classification 5. The Business Market 6. Consumer and Business Buying Behaviour 7. New Product Development and management 8. Product Strategies 9. Pricing Objectives and Methods 10. Communicatons Processes, The Promotional Mix and Integrated Marketing Communications 11. Advertising, Sales Promotion, Direct Marketing and Public Relations 12. Personal Selling and Sales Management 13. Channels of Distribution 14. Retailing and Retailing Strategy 15. Wholesaling and Physical Distribution 16. Marketing-Management 17. Marketing Management - A Global Perspective 18. Marketing in Service and Non-profit Organizations 19. Social, Ethical and Environmental Issues in Marketing.

Key concepts: Marketing management, Marketing, Return on marketing investment, Business, Digital marketing, Marketing strategy, Marketing research, Marketing mix

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