2013•Springer proceedings in complexityRequires access

Adoption Intention of Mobile Real Time Location-Based Advertising Service for 3G Cell Phone Users in Taiwan

Flora Peng, Chien‐Hsing Wu, Hsin-Yi Liao

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Key concepts: Usability, Technology acceptance model, Mobile phone, Psychology, Empirical research, Advertising, Innovation diffusion, Affect (linguistics)

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Adoption Intention of Mobile Real Time Location-Based Advertising Service for 3G Cell Phone Users in Taiwan — Research Paper | ScholarLens