The effect of awareness and perceived risk on the technology acceptance model (TAM): mobile banking in Yemen

Mobile banking has the potential to outperform the internet banking, since, the usage of internet in Yemen is very limited. The purpose of this study is to examine the effect of perceived risk and awareness as external variables on the technology acceptance model (TAM) for a comprehensive understanding of intention to use mobile banking. A questionnaire was used to collect data, and 482 valid responses were received. The model explained 78% of the variance in intention. Results revealed that awareness reduces the perception of risk. In addition, perceived risk is a major attenuator for the perceived ease of use (PEOU), and perceived usefulness (PU). Awareness also had a significant impact on PU and PEOU. In addition, PU was found as a major predictor of the intention. The results of the current study will give additional insights into productive strategies to extend mobile banking in countries such as Yemen.