Different Symbolic Meaning of Color in Chinese and Western Cultures

Colors are embodied with different meanings and symbols in different countries. Not only should we understand their basic and literal meanings, but also we should focus on their deep contents in symbolic meanings, because their symbolic meanings vary from culture to culture. The differences in the symbol of colors are due to different cultures and history backgrounds as well as aesthetic psychology. This paper, mainly based on the Chinese and western culture, approaches the symbols of colors represented in the two different cultures through analyzing the different understanding of colors, which can help us understand culture difference in colors better during intercultural communication.