The Unmanageable Consumer: Contemporary Consumption and its Fragmentation
Yiannis Gabriel, Tim Lang
Abstract
Yiannis Gabriel, Tim Lang
Abstract
Introduction The Faces of the Consumer The Emergence of Contemporary Consumerism The Consumer as Chooser The Consumer as Communicator The Consumer as Explorer The Consumer as Identity-Seeker The Consumer Hedonist or Artist? The Consumer as Victim The Consumer as Rebel The Consumer as Activist The Consumer as Citizen The Vanishing Consumer?
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Introduction The Faces of the Consumer The Emergence of Contemporary Consumerism The Consumer as Chooser The Consumer as Communicator The Consumer as Explorer The Consumer as Identity-Seeker The Consumer Hedonist or Artist? The Consumer as Victim The Consumer as Rebel The Consumer as Activist The Consumer as Citizen The Vanishing Consumer?
Key concepts: Consumerism, Consumption (sociology), Consumer demand, Consumer Culture, Consumer society, Advertising, Consumer behaviour, Consumer choice