1989Journal of MarketingRequires access

The Romantic Ethic and the Spirit of Modern Consumerism

Eric J. Arnould, Colin Campbell

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Abstract

The Spirit of Modern Consumerism accounting for the consumer revolution in 18th century England the puzzle of modern consumerism traditional and modern hedonism modern autonomous imaginative hedonism the Romantic ethic the other Protestant ethic the ethic of feeling the aristocratic ethic the Romantic ethic.

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The Spirit of Modern Consumerism accounting for the consumer revolution in 18th century England the puzzle of modern consumerism traditional and modern hedonism modern autonomous imaginative hedonism the Romantic ethic the other Protestant ethic the ethic of feeling the aristocratic ethic the Romantic ethic.

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Available abstract

The Spirit of Modern Consumerism accounting for the consumer revolution in 18th century England the puzzle of modern consumerism traditional and modern hedonism modern autonomous imaginative hedonism the Romantic ethic the other Protestant ethic the ethic of feeling the aristocratic ethic the Romantic ethic.

Key concepts: Hedonism, Protestant work ethic, Consumerism, Romance, Feeling, Sociology, Environmental ethics, Aesthetics

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