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2003•Jukuri (Natural Resources Institute Finland (Luke))Requires access

Consumer perceptions on food safety risks - reality and attitudes behind them.

Jyrki Aakkula, Jukka Peltola, Riitta L. Maijala, Juha V. Siikamaki

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Key concepts: Perception, Food safety, Risk perception, Marketing, Business, Psychology, Food science, Chemistry

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