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INVESTMENT IN THE IMPROVEMENT OF QUALITY LEADS TO MORE PASSENGERS

G Dullens

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Abstract

Public transport companies must change from product directed policies into passenger directed policies. In the region of the city of Arnhem a test has been done into new methods of marketing. Some conclusions show that car users perceive their journey time lower than the real journey time while public transport passengers perceive their journey time equally. The operating costs of the car transport are estimated too low, and car users estimate the costs of public transport too high. Most car users have no good information on the possibilities of public transport, and car users as well as public transport passengers consider the car as the most comfortable transport mode. Investment in public transport will only lead to increased use when the service levels are improved. For the covering abstract of the conference see IRRD 884059.

About this research paper

What this paper is about

Public transport companies must change from product directed policies into passenger directed policies. In the region of the city of Arnhem a test has been done into new methods of marketing. Some conclusions show that car users perceive their journey time lower than the real journey time while public transport passengers perceive their journey time equally. The operating costs of the car transport are estimated too low, and car users estimate the costs of public transport too high. Most car users have no good information on the possibilities of public transport, and car users as well as public transport passengers consider the car as the most comfortable transport mode. Investment in public transport will only lead to increased use when the service levels are improved. For the covering abstract of the conference see IRRD 884059.

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Available abstract

Public transport companies must change from product directed policies into passenger directed policies. In the region of the city of Arnhem a test has been done into new methods of marketing. Some conclusions show that car users perceive their journey time lower than the real journey time while public transport passengers perceive their journey time equally. The operating costs of the car transport are estimated too low, and car users estimate the costs of public transport too high. Most car users have no good information on the possibilities of public transport, and car users as well as public transport passengers consider the car as the most comfortable transport mode. Investment in public transport will only lead to increased use when the service levels are improved. For the covering abstract of the conference see IRRD 884059.

Key concepts: Public transport, Business, Investment (military), Passenger transport, Quality (philosophy), Mode of transport, Transport engineering, Passenger information

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