Tailored Programs Educate Public on Transit Options

This article looks at some of the innovative programs that transit authorities have implemented as they focus on not only educating the public on the benefits of public transit, but also include increasing ridership and safety, promoting environmental awareness, and improving the overall quality of life. The article relates that the marketing programs need to be directed at specific age groups. When gearing their programs to children, transit authorities can use comedic visual effects to demonstrate how public transit can be effective in reducing air pollution. Marketing programs for adults typically take on a more serious approach. The Easter Seals travel training program is presented as a successful example. The article also describes programs which promote paratransit services to senior citizens. Examples of successful travel education programs in various locations are given.