Henry Canaday
Abstract
SUBTITLE: CUSTOMER RELATIONSHIP MANAGEMENT AND ONE-TO-ONE MARKETING HAVE BECOME IMPORTANT TOOLS FOR AIRLINES. HENRY CANADAY DISCOVERS HOW THE REGIONALS ARE PUTTING THEM TO USE.
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SUBTITLE: CUSTOMER RELATIONSHIP MANAGEMENT AND ONE-TO-ONE MARKETING HAVE BECOME IMPORTANT TOOLS FOR AIRLINES. HENRY CANADAY DISCOVERS HOW THE REGIONALS ARE PUTTING THEM TO USE.
Key concepts: Subtitle, Business, Low-cost carrier, Advertising, Marketing, Computer science, Telecommunications, Operating system