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THE HUMAN FACE OF CRM

Graham Newton

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Abstract

SUBTITLE: EMPLOYING CRM TCHNIQUES INVOLVES MORE THAN THE INTRODUCTION OF RELEVANT IT SYSTEMS. GRAHAM NEWTON REVEALS HOW THE ENTIRE BUSINESS PROCESS HAS TO ALTER IF PRACTICAL RESULTS ARE TO BE REALISED.

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SUBTITLE: EMPLOYING CRM TCHNIQUES INVOLVES MORE THAN THE INTRODUCTION OF RELEVANT IT SYSTEMS. GRAHAM NEWTON REVEALS HOW THE ENTIRE BUSINESS PROCESS HAS TO ALTER IF PRACTICAL RESULTS ARE TO BE REALISED.

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Available abstract

SUBTITLE: EMPLOYING CRM TCHNIQUES INVOLVES MORE THAN THE INTRODUCTION OF RELEVANT IT SYSTEMS. GRAHAM NEWTON REVEALS HOW THE ENTIRE BUSINESS PROCESS HAS TO ALTER IF PRACTICAL RESULTS ARE TO BE REALISED.

Key concepts: Subtitle, Face (sociological concept), Business, Process (computing), Process management, Air travel, Marketing, Aviation

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