Reactions to the New Standards for School Public Relations Specialists

Recently, a committee under the auspices of the National School Public Relations Association issues new standards for school public relations specialists. This article reports a discussion among selected editorial board members from the Journal of School Public Relations. The discussants supported the effort to establish such standards and applauded the authors for their work. However, certain perceived deficiencies and concerns were identified. The overall purpose of the discussion was to contribute to a national discourse on the standards.