Tim Hill
Abstract
Why is the McDonald’s logo yellow and IBM’s logo blue? Is Starbucks’ famous green linked to its sustainable credentials? Why is Coca-Cola red when its product is dark black? And why did Microsoft choose to feature all four of these hues in it’s now iconic Windows logo? Omnipresent and discreetly influential, distinct colours impact our…
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Why is the McDonald’s logo yellow and IBM’s logo blue? Is Starbucks’ famous green linked to its sustainable credentials? Why is Coca-Cola red when its product is dark black? And why did Microsoft choose to feature all four of these hues in it’s now iconic Windows logo? Omnipresent and discreetly influential, distinct colours impact our…
Key concepts: Logo (programming language), Advertising, Product (mathematics), Art, Coca cola, IBM, Visual arts, Computer science