2012•Medical Entomology and ZoologyRequires access

Logo Life: Life Histories of 100 Famous Logos

Ron van der Vlugt

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Abstract

In Logo Life, you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.

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What this paper is about

In Logo Life, you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.

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Available abstract

In Logo Life, you can read the short history of the logo for Apple, Coca-Cola, Nike, and ninety-seven other logos for world-famous brands, seeing all the little steps and great leaps in the visual evolution of these logos as well as some of their most iconic uses in brand advertising.

Key concepts: Logos Bible Software, LEAPS, Logo (programming language), Nike, Visual arts, Art, Advertising, Mascot

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