Global Business: Environments and Strategies: Managing for Global Competitive Advantage
John D. Daniels, Tim Radebaugh, Ronel Erwee, Johan Hough, Ernst W. Neuland
Abstract
John D. Daniels, Tim Radebaugh, Ronel Erwee, Johan Hough, Ernst W. Neuland
Abstract
Part 1 Scope and dynamics of global business: an overview of global business international trade and global economic integration. Part 2 Global business environments: global cultural environments facing business political and legal environments facing international business the economic environment the global monetary system. Part 3 Global business leadership and strategies: international management and leadership - developing global mindsets strategic international human resource management global marketing strategies international financial management and strategies. Part 4 Southern Africa and Africa - international co-operation and future perspectives: global collaboration and strategic alliances Southern Africa - an emerging regional market. Cases.
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Part 1 Scope and dynamics of global business: an overview of global business international trade and global economic integration. Part 2 Global business environments: global cultural environments facing business political and legal environments facing international business the economic environment the global monetary system. Part 3 Global business leadership and strategies: international management and leadership - developing global mindsets strategic international human resource management global marketing strategies international financial management and strategies. Part 4 Southern Africa and Africa - international co-operation and future perspectives: global collaboration and strategic alliances Southern Africa - an emerging regional market. Cases.
Key concepts: International business, Business, Global strategy, Scope (computer science), Global environmental analysis, Global Leadership, Political science, Marketing