2004•Unpublished venueRequires access

Marketing: A Complete Guide in Pictures

Malcolm McDonald, Peter Morris

Abstract

Understanding the marketing process The marketing planning process: 1 The marketing planning process: 2 The customer and market audit The product audit Setting marketing objectives and strategies The communication plan: 1 The communication plan: 2 The pricing plan Place: the distribution and customer service plan Marketing information, forecasting and organization Designing and implementing a marketing planning system

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Key concepts: Business, Marketing plan, Marketing, Digital marketing, Marketing strategy, Marketing management, Marketing research, Return on marketing investment