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The marketing plan in colour : a pictorial guide for managers

Malcolm McDonald, Peter Morris

Abstract

Understanding the marketing process The marketing planning process: 1 The marketing planning process: 2 The customer and market audit The product audit Setting marketing objectives and strategies The communication plan: 1 The communication plan: 2 The pricing plan Place: the distribution and customer service plan Marketing information, forecasting and organization Designing and implementing a marketing planning system

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Key concepts: Business, Marketing, Marketing plan, Plan (archaeology), Digital marketing, Marketing strategy, Marketing management, Return on marketing investment