Involving Your Audience: Making It Active
Karen L. Lawson
Abstract
Karen L. Lawson
Abstract
I.UNDERSTANDING YOUR AUDIENCE AND YOURSELF. 1.Demographic Influences and Challenges. 2.Audience and Speaker Attitudes, Value Systems, and Style Differences. 3.Audience Needs and Expectations. II.INVOLVING THROUGH SEEING. 4.Using Visuals - Low Cost to High Tech. 5.Speaking as a Performing Art. 6.Creating Word Pictures. III. INVOLVING THROUGH DOING. 7.Audience Participation. 8.Interacting with Your Audience. 9.Handling Questions. 10.Dealing with Problem Situations.
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I.UNDERSTANDING YOUR AUDIENCE AND YOURSELF. 1.Demographic Influences and Challenges. 2.Audience and Speaker Attitudes, Value Systems, and Style Differences. 3.Audience Needs and Expectations. II.INVOLVING THROUGH SEEING. 4.Using Visuals - Low Cost to High Tech. 5.Speaking as a Performing Art. 6.Creating Word Pictures. III. INVOLVING THROUGH DOING. 7.Audience Participation. 8.Interacting with Your Audience. 9.Handling Questions. 10.Dealing with Problem Situations.
Key concepts: Audience response, Target audience, Audience participation, Value (mathematics), Style (visual arts), Audience analysis, Advertising, Multimedia