1998Medical Entomology and ZoologyRequires access

Involving Your Audience: Making It Active

Karen L. Lawson

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Abstract

I.UNDERSTANDING YOUR AUDIENCE AND YOURSELF. 1.Demographic Influences and Challenges. 2.Audience and Speaker Attitudes, Value Systems, and Style Differences. 3.Audience Needs and Expectations. II.INVOLVING THROUGH SEEING. 4.Using Visuals - Low Cost to High Tech. 5.Speaking as a Performing Art. 6.Creating Word Pictures. III. INVOLVING THROUGH DOING. 7.Audience Participation. 8.Interacting with Your Audience. 9.Handling Questions. 10.Dealing with Problem Situations.

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I.UNDERSTANDING YOUR AUDIENCE AND YOURSELF. 1.Demographic Influences and Challenges. 2.Audience and Speaker Attitudes, Value Systems, and Style Differences. 3.Audience Needs and Expectations. II.INVOLVING THROUGH SEEING. 4.Using Visuals - Low Cost to High Tech. 5.Speaking as a Performing Art. 6.Creating Word Pictures. III. INVOLVING THROUGH DOING. 7.Audience Participation. 8.Interacting with Your Audience. 9.Handling Questions. 10.Dealing with Problem Situations.

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Available abstract

I.UNDERSTANDING YOUR AUDIENCE AND YOURSELF. 1.Demographic Influences and Challenges. 2.Audience and Speaker Attitudes, Value Systems, and Style Differences. 3.Audience Needs and Expectations. II.INVOLVING THROUGH SEEING. 4.Using Visuals - Low Cost to High Tech. 5.Speaking as a Performing Art. 6.Creating Word Pictures. III. INVOLVING THROUGH DOING. 7.Audience Participation. 8.Interacting with Your Audience. 9.Handling Questions. 10.Dealing with Problem Situations.

Key concepts: Audience response, Target audience, Audience participation, Value (mathematics), Style (visual arts), Audience analysis, Advertising, Multimedia

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