2012Unpublished venueRequires access

Audience Accommodation in Terms of Audience’s Wants in English Writings

Chen Chang-qi

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Abstract

Written text is a way of communication with audience,so audience plays an important role in writing.Audience accommodation in terms of audience’s want in English writings means that the writer,starting from audience,rightly estimating his audience’s wants,presents his ideas by ways of genre analysis,value-bursting and propriety in settings that can best facilitate his audience’s identification,by which an effective communication can be achieved.

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What this paper is about

Written text is a way of communication with audience,so audience plays an important role in writing.Audience accommodation in terms of audience’s want in English writings means that the writer,starting from audience,rightly estimating his audience’s wants,presents his ideas by ways of genre analysis,value-bursting and propriety in settings that can best facilitate his audience’s identification,by which an effective communication can be achieved.

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Available abstract

Written text is a way of communication with audience,so audience plays an important role in writing.Audience accommodation in terms of audience’s want in English writings means that the writer,starting from audience,rightly estimating his audience’s wants,presents his ideas by ways of genre analysis,value-bursting and propriety in settings that can best facilitate his audience’s identification,by which an effective communication can be achieved.

Key concepts: Accommodation, Audience participation, Audience response, Audience analysis, Target audience, Audience reception, Genre analysis, Audience measurement

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