TRANSLINK EXTENDS BAY AREA'S HIGH TECH ADVANTAGE : SMART CARD PROVES BOON TO OPERATORS, PASSENGERS ALIKE
John R. Goodwin
Abstract
John R. Goodwin
Abstract
This article focuses on TransLink, a smart card electronic fare payment system currently operational in a pilot program in six transit systems in the San Francisco Bay Area. TransLink features a single card that offers easy uses and interoperability to patrons, while providing a back-end financial clearinghouse and depot maintenance to the operators. The program is managed by the Metropolitan Transportation Commission (MTC) which functions as the San Francisco Bay region's metropolitan planning organization.
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This article focuses on TransLink, a smart card electronic fare payment system currently operational in a pilot program in six transit systems in the San Francisco Bay Area. TransLink features a single card that offers easy uses and interoperability to patrons, while providing a back-end financial clearinghouse and depot maintenance to the operators. The program is managed by the Metropolitan Transportation Commission (MTC) which functions as the San Francisco Bay region's metropolitan planning organization.
Key concepts: Metropolitan area, Smart card, Bay, Payment, Commission, Interoperability, Transport engineering, Transit (satellite)