The Theory of Multinational Enterprises
Alan M. Rugman
Abstract
Alan M. Rugman
Abstract
Contents: Introduction Part I: The Theory of Internalization Part II: International Diversification Part III: Tests of Internalization Theory Part IV: Extensions of Internalization Theory Part V: Beyond Internalization Theory to Networks Index
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Contents: Introduction Part I: The Theory of Internalization Part II: International Diversification Part III: Tests of Internalization Theory Part IV: Extensions of Internalization Theory Part V: Beyond Internalization Theory to Networks Index
Key concepts: Internalization, Multinational corporation, Internalization theory, Diversification (marketing strategy), Business, Finance, Marketing, Medicine