San Francisco Urban Partnership Agreement: National Evaluation Plan

This report provides an analytic framework for evaluating the San Francisco Urban Partnership Agreement (UPA) under the United States Department of Transportation (U.S. DOT) UPA Program. The San Francisco UPA projects to be evaluated focus on those related to variable parking pricing. Those projects include variable pricing of on-street and off-street parking in the City of San Francisco, enhancements to 511 to include parking information, an integrated payment system for parking and transit, and expansion of telecommuting/TDM outreach activities to support the other projects. The San Francisco UPA national evaluation plan identifies major questions to be answered through the evaluation, the evaluation analyses to be used to address those questions, and the data needed for the analyses. It also outlines the test plans that will be used to collect and analyze the required data. The evaluation plan is based on the National Evaluation Framework (NEF) prepared for the U.S. DOT. Four objective questions that were posed by U.S. DOT serve as a starting point for the NEF and San Francisco evaluation plan. These questions are how much congestion was reduced; what contributed to the reduction and what were the associated impacts; what lessons were learned about non-technical factors for success; and what were the overall cost and benefit of the congestion reduction strategies. The four objective questions were translated into twelve evaluation analyses, which in turn consist of hypotheses and questions, measures of effectiveness (MOEs), and data required for the MOEs. This document presents the plan for evaluating the San Francisco UPA projects.