1981•Transport Research for Social and Economic Progress. Proceedings of the Second World Conference on Transport ResearchUnited Kingdom GovernmentOrganisation for Economic Cooperation and DevelopmentEuropean Conference of Ministers of TransportRequires access
Application of a Psychological Process Theory to Transport Research
Irwin P. Levin, Jordan J. Louviere
Open publisher page 0 citations
Abstract
The research that is described in this paper is based on the premise that an increased understanding of traveler’s decision processes will lead to transport planning that is more responsive to the social, economic and environmental needs of society. A psychological process theory and scaling technique known as function measurement is used to study the perceptions, evaluations, and decision processes underlying a variety of spatial behavior, including mode choice, destination choice, and residential choice. Controlled experimental procedures are used in which the factors of interest in understanding travel behavior are systematically manipulated and models are derived that describe how both quantitative and qualitative factors are integrated into travelers’ decisions.