The Convergence of Romanian Media – between Reality and Fiction

Since the beginning of post-communist transformation in 1989, the media landscape in Romania has faced substantial changes. At the same time with entry of media multinationals, a completely renewed media system has emerged, characterized by a diversity of channels, formats, and contents. In time, not only the media themselves, but also the patterns of media use among audiences, their habits and expectations, have gone through a process of radical change. This is due to entry in digital age that apart from elimination of old barriers of time and space, brought for media new opportunities and threats afforded by what is called "convergence". Based on reviews of communication literature, the present paper intends to offer an answer to the following research questions: What means media convergence and what types of convergence could we find in media studies? Before an overview of various contexts and dimensions of media convergence, the article provides a short history of the concept as well as definitions of convergence in different areas. Finally, some conclusions were drawn.