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2011•Journal of Guizhou Normal CollegeRequires access

The Background,Status Quo and Prospects of Media Convergence

Lv Jing

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Abstract

convergence,a focus in academia and media circles in recent years,is a forward-looking theory which came into being with the development of media technology and practice.According to the logic of Media Determinism,media convergence will have an important impact on the future development of social communication.This paper,starting with concept,analyzes the background of media convergence,development,problems encountered,attempts to propose a solution,and predicts the future of media convergence.

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What this paper is about

convergence,a focus in academia and media circles in recent years,is a forward-looking theory which came into being with the development of media technology and practice.According to the logic of Media Determinism,media convergence will have an important impact on the future development of social communication.This paper,starting with concept,analyzes the background of media convergence,development,problems encountered,attempts to propose a solution,and predicts the future of media convergence.

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Available abstract

convergence,a focus in academia and media circles in recent years,is a forward-looking theory which came into being with the development of media technology and practice.According to the logic of Media Determinism,media convergence will have an important impact on the future development of social communication.This paper,starting with concept,analyzes the background of media convergence,development,problems encountered,attempts to propose a solution,and predicts the future of media convergence.

Key concepts: Convergence (economics), Status quo, Technological convergence, Social media, Technological determinism, Focus (optics), Computer science, Public relations

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