1997•Medical Entomology and ZoologyRequires access

Principles of Small Business

Colin J. Barrow, Robert C. Brown

Abstract

Part A The difficulties of getting into business: 1 is there a market opportunity in your business sector? 2 Do you have the right personal qualities for success? 3 What is your marketing strategy? 4 Can you make a profit? Part B The difficulties of staying in business: 5 Determine the key factors for success in your business sector 6 Can you develop a balanced management team? 7 Further developing your market differentiation 8 How to you find growth? Part C Difficulties in deciding whether to reinvest or to sell the business: 9 What is changing your business sector environment? 10 can you change from owner to manager? 11 Can marketing strategy be optimized? 12 Can you withstand the financial pressures?

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Key concepts: Business, Marketing, New business development, Business transformation, Key (lock), Profit (economics), Electronic business, Business relationship management