1999TDM ReviewRequires access

TDM MARKETING THAT PRODUCES QUANTIFIABLE RESULTS

Dave Burr

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Abstract

South Florida Commuter Services (Commuter Services) is a program of the Florida Department of Transportation. The program provides regional commuter assistance services to two FDOT Districts. The article looks at the different programs offered by Commuter Services, and how to market each program while keeping the main goal in mind - getting cars off the road.

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What this paper is about

South Florida Commuter Services (Commuter Services) is a program of the Florida Department of Transportation. The program provides regional commuter assistance services to two FDOT Districts. The article looks at the different programs offered by Commuter Services, and how to market each program while keeping the main goal in mind - getting cars off the road.

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Available abstract

South Florida Commuter Services (Commuter Services) is a program of the Florida Department of Transportation. The program provides regional commuter assistance services to two FDOT Districts. The article looks at the different programs offered by Commuter Services, and how to market each program while keeping the main goal in mind - getting cars off the road.

Key concepts: Business, Marketing, Transport engineering, Engineering

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