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2002•Unpublished venueRequires access

DEVELOPING EFFECTIVE TRANSIT WEB SITES

Bruce Schaller

Open publisher page 0 citations

Abstract

Transit websites have reached a large and growing audience in just a few years and they have become an important communication tool for transit agencies of all sizes. This paper addresses three issues: what are the benefits of websites to transit agencies; what are the keys to creating effective transit websites; and what are the next steps for transit website development? The paper is based on information collected from 47 transit agencies representing a cross section of the U.S. transit industry.

About this research paper

What this paper is about

Transit websites have reached a large and growing audience in just a few years and they have become an important communication tool for transit agencies of all sizes. This paper addresses three issues: what are the benefits of websites to transit agencies; what are the keys to creating effective transit websites; and what are the next steps for transit website development? The paper is based on information collected from 47 transit agencies representing a cross section of the U.S. transit industry.

Why it matters

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Key contribution

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Method / approach

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Available abstract

Transit websites have reached a large and growing audience in just a few years and they have become an important communication tool for transit agencies of all sizes. This paper addresses three issues: what are the benefits of websites to transit agencies; what are the keys to creating effective transit websites; and what are the next steps for transit website development? The paper is based on information collected from 47 transit agencies representing a cross section of the U.S. transit industry.

Key concepts: Transit (satellite), Public transport, Business, World Wide Web, Advertising, Computer science, Transport engineering, Engineering

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