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Designing Messages for Development Communication: An Audience Participation-Based Approach

Bella Mody, Mary Rolston Singh

Abstract

Development Communication The Invisible Audience Audience Participation-Based Message Design The Idea Audience Participation-Based Message Design Implementation and Ethics Designing Messages that Communicate How to Research the Audience Audience-Responsive Topics Audience-Responsive Message Formats Writing Message Specifications and Objectives Pretesting Audience Response Summary

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Available abstract

Key concepts: Audience participation, Target audience, Audience response, Audience analysis, Audience reception, Computer science, Multimedia, Advertising