Communication for Development in the Third World-Theory and Practice
Srinivas Raj Melkote
Abstract
Srinivas Raj Melkote
Abstract
Foreword - Everett Rogers Introduction to the study of Communication and Development in the Third World PART ONE: THEORETICAL FRAMEWORK (UNTIL THE SIXTIES) The Dominant Paradigm Early Theories in Comparative International Development Communication Approach of the Dominant Paradigm PART TWO: THEORETICAL FRAMEWORK DURING THE NEXT TEN YEARS (THE SEVENTIES): FALL OF THE DOMINANT PARADIGM Denigration of the Dominant Paradigm Critical Analysis of Early Approaches to Third World Development Critique of the Dominant Paradigm's Communication Approach PART THREE: THEORETICAL FRAMEWORK FOR THE EIGHTIES AND BEYOND: FROM EMPIRICAL POSITIVISM TO QUALITATIVE AND NORMATIVE MODELS OF DEVELOPMENT AND COMMUNICATION Alternative Development Paradigms Emergence of New Theories of Third World Development and Role for Communication Another Development Strategies for Participation and Communication in the Eighties
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Foreword - Everett Rogers Introduction to the study of Communication and Development in the Third World PART ONE: THEORETICAL FRAMEWORK (UNTIL THE SIXTIES) The Dominant Paradigm Early Theories in Comparative International Development Communication Approach of the Dominant Paradigm PART TWO: THEORETICAL FRAMEWORK DURING THE NEXT TEN YEARS (THE SEVENTIES): FALL OF THE DOMINANT PARADIGM Denigration of the Dominant Paradigm Critical Analysis of Early Approaches to Third World Development Critique of the Dominant Paradigm's Communication Approach PART THREE: THEORETICAL FRAMEWORK FOR THE EIGHTIES AND BEYOND: FROM EMPIRICAL POSITIVISM TO QUALITATIVE AND NORMATIVE MODELS OF DEVELOPMENT AND COMMUNICATION Alternative Development Paradigms Emergence of New Theories of Third World Development and Role for Communication Another Development Strategies for Participation and Communication in the Eighties
Key concepts: Normative, Development communication, Positivism, Paradigm shift, Epistemology, Development theory, Sociology, Social science