1992•OSTI OAI (U.S. Department of Energy Office of Scientific and Technical Information)Requires access

Customer-focused planning: Concepts and tools

S.S. George, Rosemary Leone

Abstract

Electric utilities operate in an increasingly dynamic and competitive market. To succeed in this market, they are focusing more effort and resources on better understanding and meeting customers' needs. The foundation for their efforts is customer-focused planning (CFP). This report describes a conceptual framework for CFP and presents guidelines for developing customer-focused strategies.

About this research paper

What this paper is about

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

Key concepts: Business, Process management, Customer needs, Voice of the customer, Computer science, Knowledge management, Customer advocacy, Marketing