2003•Aviation week & space technologyRequires access

TAKING OFF WITH DISCOUNTS

William Jefferson Dennis

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Abstract

SUBTITLE: ASIAN CARRIERS ARE USING DEALS AND APPEALS TO LURE PASSENGERS BACK, BUT WHEN THEY'LL FIND PROFITS AGAIN IS ANOTHER MATTER.

About this research paper

What this paper is about

SUBTITLE: ASIAN CARRIERS ARE USING DEALS AND APPEALS TO LURE PASSENGERS BACK, BUT WHEN THEY'LL FIND PROFITS AGAIN IS ANOTHER MATTER.

Why it matters

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Key contribution

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Method / approach

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Main findings

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Limitations

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Available abstract

SUBTITLE: ASIAN CARRIERS ARE USING DEALS AND APPEALS TO LURE PASSENGERS BACK, BUT WHEN THEY'LL FIND PROFITS AGAIN IS ANOTHER MATTER.

Key concepts: Business, Air travel, Aviation, Industrial organization, Advertising, Economics, Aeronautics, Marketing

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