Russell Stevens
Abstract
SUBTITLE: EUROPEAN BUSINESS CLASS SERVICES HAVE BEEN UNDER SEVERE PRESSURE AS PREMIUM PASSENGERS QUESTION THEIR VALUE FOR MONEY. TOP EUROPEAN AIRLINES ARE RESPONDING AND DRAMATICALLY TRANSFORMING THEIR SERVICES. RUSSELL STEVENS EXPLAINS THE PLANS OF FIVE LEADING AIRLINES.
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SUBTITLE: EUROPEAN BUSINESS CLASS SERVICES HAVE BEEN UNDER SEVERE PRESSURE AS PREMIUM PASSENGERS QUESTION THEIR VALUE FOR MONEY. TOP EUROPEAN AIRLINES ARE RESPONDING AND DRAMATICALLY TRANSFORMING THEIR SERVICES. RUSSELL STEVENS EXPLAINS THE PLANS OF FIVE LEADING AIRLINES.
Key concepts: Subtitle, Air travel, Business, Low-cost carrier, Value (mathematics), World class, Aviation, Marketing