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2014•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

Understanding the Adoption of Mobile Commerce in Singapore with the Technology Acceptance Model (TAM)

Kenneth C. C. Yang, Gerald Ng Soon Chye, Jeannie Chan Su Fern, Yowei Kang

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Key concepts: Technology acceptance model, Mobile commerce, Usability, Database transaction, Marketing, Business, E-commerce, Computer science

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