A Comparative Study of Consumer Usability Experience between Online Shopping Using PC and Mobile Devices

The present study mainly compared the consumer usability experience differences between PC and mobile commerce in consumer shopping,based on the revision of the Mobile Commerce Comparison Survey(MCCS).Results showed that the revised Chinese Version of the MCCS had good reliability and validity.On the one hand,shoppers found m-commerce more preferable to e-commerce in shopping from every wished location or time.In the aspects of overall shopping convenience,there existed a significant superiority of e-commerce.However,in the aspects of other items such as shopping for a large product variety no significant difference was found between ecommerce and m-commerce.Therefore,the usability predominance of m-commerce and e-commerce was different and m-commerce can be a shopping medium complementary to the classic e-commerce rather than a direct alternative to it.