David E. Tyrrall
Abstract
SUBTITLE: IS IT POSSIBLE TO PUT A MONETARY VALUE ON A BRAND?: DAVID TYRRALL BELIEVES IT IS IMPORTANT FOR COMPANIES TO TRY -- HERE HE EXAMINES A NUMBER OF POSSIBLE METHODS.
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SUBTITLE: IS IT POSSIBLE TO PUT A MONETARY VALUE ON A BRAND?: DAVID TYRRALL BELIEVES IT IS IMPORTANT FOR COMPANIES TO TRY -- HERE HE EXAMINES A NUMBER OF POSSIBLE METHODS.
Key concepts: Subtitle, Value (mathematics), Advertising, Marketing, Business, Management, Economics, Computer science