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MAKING THE BRAND THE BUSINESS

Bernie Baldwin

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Abstract

SUBTITLE: AIRLINES WHICH OVERLOOK BRAND VALUE DO SO AT THEIR PERIL. IT'S AS IMPORTANT AS THE AIRCRAFT THEY FLY.

About this research paper

What this paper is about

SUBTITLE: AIRLINES WHICH OVERLOOK BRAND VALUE DO SO AT THEIR PERIL. IT'S AS IMPORTANT AS THE AIRCRAFT THEY FLY.

Why it matters

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Key contribution

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Method / approach

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Main findings

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Available abstract

SUBTITLE: AIRLINES WHICH OVERLOOK BRAND VALUE DO SO AT THEIR PERIL. IT'S AS IMPORTANT AS THE AIRCRAFT THEY FLY.

Key concepts: Subtitle, Business, Advertising, Marketing, Air travel, Aircraft industry, Aeronautics, Engineering

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