2012•Unpublished venueRequires access

eBay Redesigns its Iconic Logo

Katrina Radic

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Abstract

eBay refreshed their 17-year-old iconic logo for the first time since its debut in 1995. Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. New logo (above) & old logo (below) The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and…

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What this paper is about

eBay refreshed their 17-year-old iconic logo for the first time since its debut in 1995. Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. New logo (above) & old logo (below) The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and…

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Available abstract

eBay refreshed their 17-year-old iconic logo for the first time since its debut in 1995. Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. New logo (above) & old logo (below) The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and…

Key concepts: Logo (programming language), Advertising, Visual arts, Business, Art, Computer science, Programming language

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