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FORD PROGRESS IN JAPAN

Kozo Suzuki

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Abstract

The author, President, Ford Motor Company (Japan) Ltd., in addressing the subject of agility in the automotive industry, discusses the progress of Ford Motor Company in Japan. Ford has become the only U.S. manufacturer in Japan that conducts its own importation and sells its own vehicles through a distributor which it manages, and through its own sales network. Having aligned a strong product range, run a large-scale marketing and advertising campaign, established (though not yet adequately) after-sales servicing and parts supply systems, Ford now faces its largest task of all in Japan: to expand the distribution network.

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What this paper is about

The author, President, Ford Motor Company (Japan) Ltd., in addressing the subject of agility in the automotive industry, discusses the progress of Ford Motor Company in Japan. Ford has become the only U.S. manufacturer in Japan that conducts its own importation and sells its own vehicles through a distributor which it manages, and through its own sales network. Having aligned a strong product range, run a large-scale marketing and advertising campaign, established (though not yet adequately) after-sales servicing and parts supply systems, Ford now faces its largest task of all in Japan: to expand the distribution network.

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Available abstract

The author, President, Ford Motor Company (Japan) Ltd., in addressing the subject of agility in the automotive industry, discusses the progress of Ford Motor Company in Japan. Ford has become the only U.S. manufacturer in Japan that conducts its own importation and sells its own vehicles through a distributor which it manages, and through its own sales network. Having aligned a strong product range, run a large-scale marketing and advertising campaign, established (though not yet adequately) after-sales servicing and parts supply systems, Ford now faces its largest task of all in Japan: to expand the distribution network.

Key concepts: Automotive industry, General motors, Business, Marketing, Product (mathematics), Task (project management), Distributor, Advertising

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