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2019•SSRN Electronic JournalOpen access

Driverless Trucks at Ford: Cruising into a Compromised Brand Identity?

Rajkumar Venkatesan, Jenny Craddock

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Key concepts: Truck, Identity (music), Aeronautics, Business, Advertising, Psychology, Engineering, Art

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Driverless Trucks at Ford: Cruising into a Compromised Brand Identity? — Research Paper | ScholarLens