2023•Media and Communication ResearchOpen access

China's Cultural Soft Power in International Communication: How to Make the World Listen to China's Voice

Yang Jiayuan

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Abstract

Chinese excellent traditional culture is an important part of Chinese culture and an important soft power of China in international communication. However, with the change of time and the process of globalization, Chinese excellent traditional culture faces some challenges in international communication. In order for China to let the world listen better to its voice, present a credible, lovely and honorable image of China, and show a real, three-dimensional and comprehensive China, China needs to find a communication method and future direction that suits its needs.

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What this paper is about

Chinese excellent traditional culture is an important part of Chinese culture and an important soft power of China in international communication. However, with the change of time and the process of globalization, Chinese excellent traditional culture faces some challenges in international communication. In order for China to let the world listen better to its voice, present a credible, lovely and honorable image of China, and show a real, three-dimensional and comprehensive China, China needs to find a communication method and future direction that suits its needs.

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Available abstract

Chinese excellent traditional culture is an important part of Chinese culture and an important soft power of China in international communication. However, with the change of time and the process of globalization, Chinese excellent traditional culture faces some challenges in international communication. In order for China to let the world listen better to its voice, present a credible, lovely and honorable image of China, and show a real, three-dimensional and comprehensive China, China needs to find a communication method and future direction that suits its needs.

Key concepts: China, Soft power, Globalization, International communication, Chinese culture, Order (exchange), Cultural communication, Power (physics)

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