China’s Soft Power: Effective International Media Presence from Chi-Fast to Chi-Film

Although many scholars have highlighted China’s soft power diplomacy and its dimensions, this paper argues that China has strong soft power resources but does not have an effective international media presence to sell its story. Moreover, China lacks a global presence which brands like McDonalds, KFC, and Hollywood represent in the form of a strong American economy, culture, and history. Therefore, this paper suggests that China can enhance its soft power by setting up fast food chains with Chinese characteristics and Chinese film productions in other regions in general and Belt and Road Initiative (BRI) countries in particular.