Methodological approach to assessing the potential of domestic crowdfunding platforms
Nina Gennadievna Protas, Yulia E. Samsonova
Abstract
Open-access reader
Nina Gennadievna Protas, Yulia E. Samsonova
Abstract
Open-access reader
The article substantiates the author's methodological approach to assessing the potential of crowdfunding platforms, taking into account the use of primary criteria for choosing a crowdfunding platform by the issuer and secondary criteria for the issuer's entry into the crowdfunding platform (requirements for the issuer and the passport of the business project). the methodological approach is presented in the form of a structural algorithm, the components of which are justified in the text of the article.
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The article substantiates the author's methodological approach to assessing the potential of crowdfunding platforms, taking into account the use of primary criteria for choosing a crowdfunding platform by the issuer and secondary criteria for the issuer's entry into the crowdfunding platform (requirements for the issuer and the passport of the business project). the methodological approach is presented in the form of a structural algorithm, the components of which are justified in the text of the article.
Key concepts: Issuer, Business, Computer science, Marketing, Finance