Business Models in the Conditions of Digital Transformation

Digital transformation implies some organizational changes when using digital technologies and new business models to improve efficiency. With another definition, if we try to compare the concepts of "Digital transformation" and "Digitalization", then digital transformation includes changing the company's current business model, its strategy and values, ways of interaction with customers and suppliers, using digital technologies. At the same time, if the digitalization is based on some technology, the transformation should be directed towards the customer, in the conditions of the introduction and use of automated systems. Clarification of these approaches is of agenda importance for the transition to digital transformation of the business environment, to which this article is dedicated. The article presents the approaches, stages, levels of digital business transformation of the business environment, the role of new business models in the conditions of the digital economy, as well as studies the changes in the digitalization index of the business and the issues of introduction and use of automated systems.