2022•Austin Journal of Business Administration and ManagementRequires access

Factors Influencing Switching Behavior of Telecom Customers in Saudi Arabia

Al-Otaiby AK, E Ismail

Abstract

Since the introduction of Mobile Number Portability (MNP), customers of telecom service providers have been switching between service providers in high rate in Saudi Arabia. This imposed a challenge for telecom service providers to know the reasons of such phenomena and try to minimize it. In this research paper, we studied the variables that affect the customer’s decision to stay with or switch current telecom service provider in Saudi Arabia. The analysis of data shows that the most significant variable is offers and prices.

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Key concepts: Service provider, Enhanced Telecom Operations Map, Telecommunications, Business, Service (business), Telecommunications service, Mobile service, Marketing