2022Unpublished venueOpen access

The role of social media in people's lives and the position of social media as a source of information

Abdul Rozak

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Abstract

The mass media has an important position in people's lives, so that the mass media is placed as a mass communication that acts as a communicator and agent of change, becomes a pioneer of changes in the public environment that can influence audiences through messages in the form of information, entertainment, education and other messages and accessible to the general public. As a form of the importance of the media, it can be seen from the influence felt by the audience, starting from the cognitive, affective, to conative aspects of the mass media and the positive and negative impacts of social media. Even though the position and role of the media is very important, the public must also be careful with the media, bearing in mind that the nature of the media is so flexible. Negative values for the role of the media in Indonesia can occur either from the mass media or social media, so that attention is needed from every party, both from media managers to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.

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What this paper is about

The mass media has an important position in people's lives, so that the mass media is placed as a mass communication that acts as a communicator and agent of change, becomes a pioneer of changes in the public environment that can influence audiences through messages in the form of information, entertainment, education and other messages and accessible to the general public. As a form of the importance of the media, it can be seen from the influence felt by the audience, starting from the cognitive, affective, to conative aspects of the mass media and the positive and negative impacts of social media. Even though the position and role of the media is very important, the public must also be careful with the media, bearing in mind that the nature of the media is so flexible. Negative values for the role of the media in Indonesia can occur either from the mass media or social media, so that attention is needed from every party, both from media managers to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.

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Available abstract

The mass media has an important position in people's lives, so that the mass media is placed as a mass communication that acts as a communicator and agent of change, becomes a pioneer of changes in the public environment that can influence audiences through messages in the form of information, entertainment, education and other messages and accessible to the general public. As a form of the importance of the media, it can be seen from the influence felt by the audience, starting from the cognitive, affective, to conative aspects of the mass media and the positive and negative impacts of social media. Even though the position and role of the media is very important, the public must also be careful with the media, bearing in mind that the nature of the media is so flexible. Negative values for the role of the media in Indonesia can occur either from the mass media or social media, so that attention is needed from every party, both from media managers to the community itself. The participation of several parties in paying attention to the media is expected to filter out negative things that might occur.

Key concepts: Mass media, Media relations, Entertainment, Social media, Position (finance), Mass communication, Public relations, Advertising

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