2008The International Encyclopedia of CommunicationRequires access

Physical Effects of Media Content

Jürgen Grimm

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Abstract

The physical effects of media content are understood as the direct influence of the media on the organism. This includes mainly processes of physiological arousal as well as emotional effects evoking joy or fear, a pleasant mood or stress.

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The physical effects of media content are understood as the direct influence of the media on the organism. This includes mainly processes of physiological arousal as well as emotional effects evoking joy or fear, a pleasant mood or stress.

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Available abstract

The physical effects of media content are understood as the direct influence of the media on the organism. This includes mainly processes of physiological arousal as well as emotional effects evoking joy or fear, a pleasant mood or stress.

Key concepts: Mood, Content (measure theory), Media content, Psychology, Arousal, Organism, Social psychology, Multimedia

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