1995•Unpublished venueRequires access

Mediating the Message: Theories of Influences on Mass Media Content

Pamela J. Shoemaker, Stephen D. Reese

Abstract

Studying influences on media content beyond processes and effects analyzing media content patterns of media content influences on content from individual media workers influence of media routines organizational influences on content influences on content from outside of media organizations the influence of ideology linking influences on content to the effects of content building a theory of news content.

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Key concepts: Content (measure theory), Media content, Ideology, Content analysis, Mass media, Psychology, Advertising, Computer science