Sadaomi Oshikawa
Abstract
Asking consumers how dissonant they were may measure their levels of anxiety and may produce invalid indices of cognitive dissonance. Subjects with high anxiety are likely to answer in such a way as to be classified as dissonant even when they did not experience cognitive dissonance.
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Asking consumers how dissonant they were may measure their levels of anxiety and may produce invalid indices of cognitive dissonance. Subjects with high anxiety are likely to answer in such a way as to be classified as dissonant even when they did not experience cognitive dissonance.
Key concepts: Cognitive dissonance, Consonance and dissonance, Psychology, Anxiety, Cognition, Self-perception theory, Social psychology, Cognitive psychology