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ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA

Pingkan Isabella Wantah, Rini Setiowati

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Abstract

ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA - Consumer behaviour, shopping, fashion industry, hedonism, utilitarianism, perceived value, customer loyalty, purchased amount

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What this paper is about

ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA - Consumer behaviour, shopping, fashion industry, hedonism, utilitarianism, perceived value, customer loyalty, purchased amount

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Available abstract

ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA - Consumer behaviour, shopping, fashion industry, hedonism, utilitarianism, perceived value, customer loyalty, purchased amount

Key concepts: Hedonism, Utilitarianism, Loyalty, Value (mathematics), Advertising, Business, Marketing, Psychology

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ANALYZING THE RELATIONSHIP BETWEEN SHOPPING ORIENTATION (HEDONISM, UTILITARIANISM) AND PERCEIVED VALUE, STORE LOYALTY, AND PURCHASED AMOUNT: THE CASE OF MAP FASHION STORES IN JAKARTA — Research Paper | ScholarLens